Marketing is a phenomenon that is growing all over the world and India is no exception. Marketing is a multi faceted area but here we will talk specifically about network marketing.
Generally, network marketing could be of two types, first one is online network marketing and second is offline. Here, we shall discuss about both of them.
Network marketing is bit different than normal marketing although basics are the same. We shall touch some of the points in this article.
Why is this Question?
First, question would be why we are talking about network marketers specifically to India. Do network marketers in India have a bright future?
Well! There is no straight forward answer to this question. In networking marketing you need to build a network of people under you. You need to have leadership quality to expand the network.
As I said network marketing could of two types online and offline. In India, online network marketers have very little chance compared to offline marketers. We will discuss about it in coming paragraphs.
If you are willing to work hard and learn new things then you might succeed in offline network marketing. Otherwise, it could be difficult although offline networking marketing does not require any special qualification.
Network Marketing in India and Abroad
In India, things are different compared to countries like USA when it comes to network marketing. The main difference is that in India offline network marketing is more popular compared to online.
Offline network marketing suits Indian marketer because in offline marketing you require less intellectual capacity. It means if you do not have a sound educational background then also you can become a successful network marketer.
However, in countries like USA, you see more online network marketers because here your work will be done online. You need a computer with Internet and you have to build a network online. Hence it requires a lot of reading and writing skills. Hence you need to have some educational background.
Thus, this is the main difference between network marketers in India and abroad.
4 Main Problems with Network Marketing
The future of network marketing whether online or offline could go wrong because of following mis-perception. It is because of these 3 main problems network marketers fail whether in India or abroad.
If you are also a network marketer then keep these 4 points in your mind. If you are not clear about them then you might not succeed.
1. It is NOT a Proven System
First point is that network marketing is never a proven system. It means, there is no fixed formula that can be applied to get desired results. Many new network marketers generally think that network marketing is a proven system and they just have to follow few steps to become successful.
It does not work like this. There is no predefined blueprint or model that you can follow and make thousands of dollars in few days.
You need to develop your own system and for doing this you have to do a lot of work. Money comes only after you learn to generate leads and convert it into customers. You need to know these tips and tricks if you want to be successful.
Hence, there is no silver bullet named “proven system”.
2. 90% Network marketing companies are fake
This is one of the biggest problem with network marketers. Almost every network marketing companies looks like scam. Whether you talk about SpeakAsia, City Limousin, NMart, Aryaup or Stockguru, they have cheated millions of Indian people with thousands of rupees. You can not rely on any of the companies presently running in India.
Its very difficult to see your future with such companies. You won’t have idea, when these companies will lock their office & run away. Once they are disappeared, you have to search for another company & then another & so on.
3. Everyone Can NOT be Network Marketer
Normally, individuals are misinformed when it comes to network marketing. They simply go online and search for things that could make them rich very quickly.
And they fell in trap of many so-called experts who are selling fake programs promising to make you rich overnight. Let me tell you clearly there is no such thing on Internet that could make you rich instantly.
Thus if you believe that you can make money through network marketing without any effort, time and patience then you can never be a network marketer.
Come to this line only when you are willing to work hard with a lot of patience.
4. Network Marketing is all about Hardcore Selling
Third problem with network marketing is that people think it has nothing to do with selling. My dear, here you have to sell products to customers. And up-selling is an extremely difficult task.
Hence, if you think that in Network marketing you do not have to sell and you can make money just by generating leads or getting new members then you are wrong.
Moreover, for selling products you need to have great communication skills in both speaking as well as writing. It does not matter whether you are an online network marketer or offline.
You cannot escape from selling thus you need to develop that skill.
Why is it Difficult for Indians?
Yes network marketing could be difficult for Indians because still in India marketing as a career is not preferred by young college students. So the awareness about marketing is there but very little.
Even if they know about it they do not have any idea about network marketing. Network marketing especially online is very much popular in USA not in India.
So lack of awareness among students makes very difficult to be a network marketer.
What is the Best Option as a Network Marketer in India?
After talking all this, I do not want to dismay you because there could be a way out if you really want to be a network marketer.
I suggest you living in India the best option could be to become an offline network marketer. It is very difficult to be an online one because you need to learn many things and it requires a lot of educational background.
So keeping in mind that everyone does not have that level of intellectual background, a person can easily become an offline network marketer.
Here, you need to get new members to join in a company for which you are working. You have to enroll as many as new members within your network. You can easily to do this by advertising offline through newspaper, pamphlets, posters etc.
It will not require an educational background, you can start even if you are 10+2. Therefore you can give a chance to offline network marketing.
Finally, I will conclude by saying in India, a network marketer could have a bright future if he is going for offline marketing. Online network marketing is very difficult and it is still not popular in India like in USA.
Hence, you need to find your way only in offline network marketing.