One of the questions I often get is whether Multi-Level Marketing or MLM remains relevant in India during 2025 and would it remain so beyond this year.
Actually, this question is very valid considering we're all living during this era of online shopping and ecommerce. Indeed, this is a somewhat tricky question with no simple answers.
However, in my humble opinion, network marketing or direct selling companies aren’t competitors to online stores. Many MLM companies in the US and Europe allow their network marketers to sell online by either directing your queries or permitting them to open an online marketplace.
In India, however, the scenario is much different. Many people depend purely on their social contacts to promote MLM companies and their products.
Network Marketing Scenario in India
However, by every standard, India is a large market for MLM companies. The reason is simple. There’s a large millennial population in India that wants products that aren’t available in the regular market.
And we have people that wish to try unconventional methods for healthcare by taking nutritional supplements and herbal remedies that aren’t quite common, despite paying more.
Projections made before the Covid-19 pandemic indicate that India’s MLM market could grow to US$3.5 billion by the end of the financial year 2024-2025, according to a research by the International Journal of Research & Analytical Reviews (IJRAR). An MLM associate on average, makes Rs.30,000 per month, which compares well with salaries for specific jobs in India.
Therefore, a lot of new Network Marketing companies are opening in India. These consist of both foreign and Indian companies.
Top 10 Latest Network Marketing Companies in India
Some of the latest Network Marketing companies in India are indigenous. Most of them opened for business in 2024. Therefore, I’m presenting a curated list of top 10 latest MLM companies in India, if you wish to join this booming business.
1. Herbalife
Vasayo ranks as one of the biggest Network Marketing world from the USA. It also has offices in various parts of the world and its products are available in India. The company has a range of nutritional supplements under Herbalife brand.
2. Swamini Life Marketing
Swamini Life Marketing ranks as one of India's latest Network Marketing companies. Its headquarters are in Vaishali in the Bihar state of India. This MLM company Marketing offers health supplements made with Basil or Tulasi leaves, fruits and other herbs. They also have herbal soap, sarees and household requirements. Their website is under development but you can contact them on the phone.
3. Vestige
New Delhi-based Vestige Marketing Pvt. Ltd has been around for some years. However, its popularity is growing over the last two years, with more and more people looking at MLM as a main or secondary source of business.
Vestige sells skincare, hair care, nutritional, personal grooming, home requirements and other products that are commonly used by Indian households. They have very attractive plans for MLM associates to make money.
4. Amway India
Amway India has fabulous herbal health supplements, body and beauty products, hygiene products and household requirements. It's products are gaining acceptance in India and abroad thanks to their superior quality.
Amway India also has MLM plans for its associates. If you’re aspiring to join Nature Touch as MLM associate, sign-up for their training sessions by completing an online form.
5. Naswiz Retail
If you’re looking at selling everything from groceries to herbal cosmetics and beauty products, clothing to simple home appliances, sign-up as an MLM associate with New Delhi-based top Indian Network Marketing company Naswiz Retail Pvt. Ltd.
They also offer superb remuneration plans. Naswiz Retails also has offices in Pune and distributors at various locations across India.
6. Mi Lifestyle Global
While foreign Network Marketing companies create herbal products based on plants available in their native countries, Mi Lifestyle Global is tapping the potential of India’s ancient medical system, Ayurveda.
It operates from various parts of India. They have excellent herbal nutritional supplements and therapies for chronic conditions, beauty products, and agriculture and home requirements that rank among the best in India. They welcome new MLM associates and provide excellent packages.
7. RCM world
RCM is one of the best known MLM companies in India. Their unique selling proposition or USP is the quick settlement of dues for their associates. It offers a wide range of healthcare, fashion, household and DIY goods at best rates. Based in UP, India, you can become an RCM agent for an MLM business and earn attractive commissions.
8. IMC
The brainchild of two Ayurveda doctors, IMC with its headquarters in Ludhiana, Punjab, has one of the broadest ranges of products for an Indian MLM company that sells herbal products.
They sell body and beauty products, skincare and haircare requirements, lotions, soaps and other baby needs, anti-diabetes herbal medicine, clothing and lots more. IMC also has sales depots for its MLM associates at various locations, especially in major cities in India.
9. Neora
Neora is an American Network Marketing company that’s growing steadily since 2011. It offers a wide range of anti-ageing products and skincare solutions. The company made its landfall in India in 2024 and is rapidly gaining market in this country.
However, joining Neora as MLM can prove fairly expensive and I wouldn’t recommend it for beginners. The Starter Pack comes at Euro 599.99 for training and marketing eight of their 19 products. And if you wish to sell all 19 products, the pack, including training, costs Euro 1199.99.
10. Yudivo Marketing
Yudivo Marketing Pvt. Ltd is a budding MLM company from India with headquarters in NOIDA, in the Delhi-NCR region. Yudivo is an MLM company with a difference because it allows you to sell properties the company is developing, fruits and vegetables in select areas, electronics, home appliances, and other stuff. You can contact them to explore their MLM plans.
Scam MLMs in 2025
In 2020, several scam Network Marketing companies also tried to enter India. None of them could find a foothold in the country due to strict rules for MLM business. One of them was a typical Ponzi scheme offering gold coins for people that would enlist more members. The other was real-estate-based scam where people could get free houses if they roped in others to buy.
In Conclusion
As the figures above indicate, MLM in India isn’t any more limited to large foreign companies. Smaller Indian companies are adopting MLM as their business model to become popular and get a slice of the market too. This is evident from the fact that multinational FMCG major, Hindustan Unilever (HUL) also had an MLM program for rural Indians to sell an exclusive range of economic products through female associates.
Ashwin (Win) Honawar is an accomplished journalist and poignant author with 33 years of experience. He is renowned for his daredevil journalism and engaging narratives that explore various facts of human life and the resilience of the human spirit.
