You have already seen my last article on e-Commerce growth in India & if you are thinking its a right time to start an e-Commerce business then you are absolutely right & the first step to enter into this is by creating an e-Commerce website.
Now let's look at briefly how you can start an ecommerce website. I must tell you that no one can guide you to start an e-commerce site in just 200 words.
I am just giving you an idea but for more suggestions, you need to consult an expert.
How to Start an e-Commerce Website
To start an ecommerce site you require following four things.
- A product Catalog
- e-Commerce Cart or Platform
- Payment Gateways
- Shipping Services
First is product catalog, you can choose a catalog depending upon the user interface you like most. There are many software platforms that you need to take notice of.
Now you need to step up a platform and payment gateways. Some of them are-
Shopify is the best ecommerce platform available in India. It is very merchant friendly with bigger integration portfolio. Moreover the platform is really great for mobile devices.
Hence customers can purchase your products right from their mobile. DirectPay is the only payment gateway available for Indian retailers.
Zepo is also a great platform that offer free payment gateway. It has got Bluedart support for shipping and excellent support system.
Magento is an open source platform used by most of the Indian retailers. The platform also supports the multiple payment gateway option. It also integrates with many other software services.
So these were some of the platform that you can use.
After getting a platform and payment gateways now you need to take care of shipping needs of the customers.
Shipping products always remains a challenge because there is no good option available for Indian retailers. There are certain shipment companies like FedEx, UPS, DTDC, First Flight, Aramex, Gati, BlueDart etc.
You can also go for COD or cash on delivery model if you want to give your customer a facility of paying only after receiving the shipment. People feel safe in COD so you may get more sales through this mode of payment.
So this was a brief section on starting up an ecommerce site in India. But I want to repeat it again you cannot write everything about starting an ecommerce site in one paragraph.
Therefore you need to consult experts in the industry.
Top 10 Hottest Selling Products
So let us look at some of the products you can sell as a retailer in India.
Before I tell you about the products you can sell you need to know about certain commodities that are being sold online.
Here we have distribution of commodities percentage wise according to their market share.
- Apparel and Accessories: 30%
- Electronics: 34%
- Books: 15%
- Beauty and Personal: 10%
- Home and Furnishing: 6%
- Healthcare: 3%
- Baby Products: 2%
Now let us look some of the products you can sell.
1. Audio and Video Entertainment Goods
Electronic products like gadgets, CDS etc are the best thing to sell online.
2. Travel Tickets
Travel tickets like airline and hotel tickets are also best to sell. You can also sell railway tickets and bus tickets.
Matrimony sites are also very popular in India.
4. Gift and Accessories
Gifts and other accessories like jewelry, handbags, shoes, perfumes etc are quite popular among young population.
5. Clothing and Apparel
Clothing and apparel is offered by almost every ecommerce site in India. However, you can target for certain niche.
6. Real Estate Services
Real estate services where you can buy and sell properties. 99 acres is an example.
Pets related products. The market is still very small but it is growing rapidly.
8. Automobile Services
Various automobile related services like carwale, cardekho etc are some examples
9. Bay Products
You can also sell products for toddlers.
10. Home Appliances
Finally home appliances like kitchen items, fridge, oven etc.
So these were some hot products you can sell on your website.
Few Tips for Starting an E Commerce Site
Let us see some tips. I will try to keep it short.
1. Always sell products with quality & do not sell substandard products.
2. You need to do marketing for promoting your ecommerce site because competition is very tough.
3. Your ecommerce site must have easy to use UI.
4. Choose your payment gateway carefully because trust of your customer is very important.
5. Try to sell few targeted products. It means sell less products with quality rather selling every other product.
6. Do not compromise on the technology. Use best professional to build your site.
7. Best way to succeed is to sell products in a particular niche. Avoid selling all kinds of products because then people would prefer established sites like eBay or Amazon.
8. Take care of shipments because that is going to be a huge challenge.
9. Do not expect results overnight and be prepared for the long haul.
10. Finally trust of your customers is everything. They must feel safe to transact money on your site.
So this was an article telling you starting an ecommerce site in India.