How to Become An Affiliate for Twitch?

Samuel Mitchell

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how to be twitch affiliate

In today’s world, where the Internet plays a key role in our lives, most people are looking for extra sources of online income. One such source is affiliate marketing.

As a matter of fact, there are over a million small and large online sellers of all types that allow you to become their affiliate and earn extra income- especially passive income.

One such online platform where you can enrol as an affiliate marketer and make money is Twitch. In fact, Twitch is one of the popular live-streaming platforms that operate in the US and certain other countries.

Therefore, I will begin by explaining what exactly Twitch is.

What is Twitch?

Twitch is a popular live-streaming platform primarily focused on video games, but it has expanded to include other forms of content as well. 

It was launched in 2024 and gained significant popularity among the gaming community, eventually becoming one of the leading platforms for streaming and viewing live gameplay.

Twitch allows users to broadcast their gameplay or other content in real-time, allowing viewers to watch and interact with the streamer through a chat feature. Streamers can also use webcams and microphones to provide live commentary and engage with their audience. 

Twitch offers a wide variety of content, including live gaming, creative arts, music, talk shows, and more.

One of the key features of Twitch is its community aspect. 

Viewers can follow their favourite streamers, participate in chat discussions, and even financially support streamers through subscriptions and donations. Twitch also provides features like emotes (customized chat icons), chat badges, and channel points, which enhance the viewer experience and foster a sense of community.

In addition to individual streamers, Twitch has also become a platform for large e-sports events, gaming tournaments, and charity drives. It has played a significant role in the growth of the streaming and e-sports industries and has become a hub for content creators and enthusiasts alike.

Understanding The Twitch Affiliate Program

Twitch accepts affiliates as part of its Partner Program, which is designed to support and reward content creators who meet certain criteria but may not yet have the audience or viewership required to become full partners.

Accepting affiliates allows Twitch to foster a diverse and inclusive community of creators while providing them with opportunities to monetize their content and grow their channels.

Here are a few reasons why Twitch accepts affiliates:

1. Encouraging growth: By accepting affiliates, Twitch provides a pathway for up-and-coming streamers to progress and reach a larger audience. Affiliates can access features such as channel subscriptions, bits (virtual currency) monetization, and ad revenue sharing, which can help them generate income and reinvest in their content.

2. Building loyalty: Accepting affiliates allows Twitch to build a loyal community of content creators who are invested in the platform. It cultivates a sense of belonging and motivates streamers to continue improving their content and engaging with their viewers.

3. Discovering new talent: Affiliates serve as a talent pool for potential partners. By accepting affiliates, Twitch can identify promising creators who are actively building their channels and have the potential to become successful partners in the future. It enables Twitch to nurture and support these creators as they grow their presence on the platform.

4. Diversifying content: Affiliates bring a variety of content to Twitch, catering to different interests and expanding the platform's offerings. By accepting affiliates, Twitch ensures that viewers have access to a wide range of content, which in turn attracts a diverse audience.

Overall, accepting affiliates allows Twitch to foster an ecosystem where content creators have the opportunity to grow, monetize their content, and contribute to the vibrant community on the platform. It benefits both Twitch and the creators by encouraging growth, building loyalty, discovering talent, and diversifying the content available to viewers.

Also Read:

How To Be a Twitch Affiliate?

To become a Twitch affiliate, you need to meet specific requirements set by Twitch. Here's a step-by-step guide on how to become a Twitch affiliate:

1. Meet the Requirements

Ensure that you meet the eligibility criteria to become a Twitch affiliate. The general requirements include:

  • Stream for at least 500 minutes (around 8 hours) in the last 30 days.
  • Stream on at least seven unique days in the last 30 days.
  • Reach an average of 3 concurrent viewers or more during your streams.
  • Have at least 50 followers on your Twitch channel.

2. Stream Regularly and Build an Audience

Consistency is key on Twitch. Stream regularly and engage with your viewers. Create a schedule and stick to it, as this helps build a dedicated audience.

3. Customize Your Twitch Channel

Personalize your channel to make it visually appealing and reflective of your brand. Consider creating panels, overlays, and offline graphics that showcase your personality and provide information about your stream.

4. Engage with Your Viewers

Interact with your audience through chat, responding to comments, and creating an inclusive and welcoming environment. Building an engaged community around your stream is essential.

5. Stream High-Quality Content

Focus on delivering engaging and entertaining streams. Find your niche, whether it's gaming, creative arts, music, or another area of interest, and strive to provide unique and enjoyable content that sets you apart from others.

6. Grow Your Audience

Promote your Twitch channel on social media platforms, create highlights and clips to share, collaborate with other streamers, and participate in relevant communities to attract new viewers and expand your audience.

7. Achieve the Requirements and Apply

Once you meet the eligibility criteria outlined by Twitch, you'll receive an invitation to become a Twitch affiliate. This invitation is typically sent via email and can also be found in your Twitch dashboard under the “Achievements” tab.

8. Accept the Twitch Affiliate Agreement

Read and agree to the terms and conditions of the Twitch Affiliate Agreement. This agreement outlines the revenue-sharing model, benefits, and guidelines for Twitch affiliates.

9. Complete the Onboarding Process

After accepting the Twitch Affiliate Agreement, you'll be guided through the onboarding process. This involves setting up payment information, selecting your payout method, and providing relevant tax information.

10. Start Monetizing your Channel

As a Twitch affiliate, you can monetize your channel through various means, including subscriptions, bits (virtual currency), ad revenue sharing, and more. Take advantage of these monetization options to start earning income from your streams.

Remember, Twitch may update its requirements or processes over time, so it's always best to refer to the official Twitch website and guidelines for the most up-to-date information on becoming a Twitch affiliate.

Also Read: How to Make Money on Twitch? 8 Superb Ways

Income of Twitch Affiliates

Twitch affiliates have the opportunity to earn revenue through various sources, such as subscriptions, bits (virtual currency), ad revenue sharing, donations, sponsorships, and merchandise sales. 

The amount of money earned can depend on the number of subscribers, the tier of subscriptions, the number of bits received, the frequency of ads played during streams, the generosity of donations, and other factors.

Additionally, Twitch affiliate earnings are subject to revenue sharing with Twitch. The specific revenue split may vary depending on the region and the agreement between Twitch and the affiliate.

It's worth mentioning that building a successful Twitch channel and generating significant income as an affiliate takes time, dedication, and consistent effort. 

It's advisable to focus on creating high-quality content, building a supportive community, and exploring different monetization strategies to maximize earning potential.


Before you start, I suggest that you read a lot about Twitch, especially its affiliate program. You could also take a subscription to Twitch for a trial only to get a clearer idea of what it does and how you could fit in as an affiliate. Twitch offers one of the most profitable affiliate programs. But to make money with Twitch, you should have a clear understanding of the platform and its programs.

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