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A Complete AdSense Guide for Beginners

By Pritam Nagrale 161

In this guide we shall explore various facets of Google Adsense program. First, we will begin with a brief introduction to Adsense program. Then we will talk about the relation between Google Adwords and Google Adsense.

  • Next is to understand how Adsense program works. Moreover, we will also discuss role of advertisers & publishers in this program. We shall also talk about users of Adsense and their profile.
  • Then we will move on to discussing how publishers, advertisers and Google itself is benefitting from this program. Next we will be looking why Advertisers and especially publishers love Adsense.
  • The guide would be incomplete without a discourse on competition faced by Google Adsense program. Then we will compare this program in India and USA. In addition to this, you will also come to know top beneficiaries of Adsense program in India.
  • Finally, we’ll conclude this guide on debating issues like lack of transparency from Google’s side, abuse of Adsense program by users and then Google’s criticism followed by future this program.

So let us begin

What is Google Adsense?

It is useless to reinvent the wheel. Hence I will not give my definition as it is available on Wikipedia. So according to Wikipedia “Google AdSense is a program run by Google Inc. that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience.”

I hope, the definition is quite clear but again I’ll again put across in my words.

When you go online and visit a website, you might have noticed ads showing in between the web page you’re reading. Those ads are nothing but Google Adsense ads. It is also known as contextual advertising. Check the image below for demo of AdSense ads on websites –

adsense ads demo

Now, before we move on, I should clarify meaning of certain terms that would be used again and again in this guide.

Publishers – Publishers are bloggers or website owners who create content where Google allows them to show various ads on behalf of advertisers.

Advertisers – As I pointed-out in my previous paragraph advertisers are individuals who pay an amount to Google for showing their ads on publisher’s blog or website.

In other words, you can say publishers are thousands of bloggers & web-owners who create content for money and advertisers are those business owners who want to sell or advertise their products using publisher’s blog.

Relation between Google Adwords and Google Adsense

In order to get an inner understanding of Google Adsense program we need to know Google Adwords program. A new term has been introduced here, Google Adwords.

Now, what is Google Adwords?

Google Adwords and Google Adsense are basically two sides of same coin.

By reading above paragraph you might have got some understanding of Adsense program. So, here we shall only discuss Adwords program.

Google Inc generates its 90% of the revenue from Google Adwords. All the large, medium and small size business owners would like to sell their products to customers around the world.

In order to reach targeted customers in quick time these business owners make use of Adwords program. Here, they pay Google to show their ads on either search result page or on the content of a blog (Adsense).

Therefore, Google Inc totally runs only on the money paid by these business owners.

In coming paragraph, we shall discuss about Adsense program.

It is only by reading next paragraph you’ll get a clear idea how Adwords and Adsense programs are intertwined with each other.

I will talk little bit about Adwords ads. They are of two types; one is shown on right hand side of the search engine result. You might have noticed whenever you search something; a column of ads would appear on right side of the screen. Those are Adwords ads, business owners pay Google for showing those ads.

adwords ads demo

Second is contextual ads shown on the publisher’s content called nothing but Adsense as shown in the first image in this article taken from ‘Get Sarkari Naukri’ site.

How Google Adsense Works?

Well! It is very simple. As I explained in last paragraph, business owners would pay Google for showing ads on publisher’s website.

Google Adsense is a program designed only for bloggers & site owners, unlike Adwords which is for business owners.

Now a publisher (normally called blogger) has to apply Google for Adsense approval. If he is approved then Google would allow him to show ads on his website.

Whenever, people or visitors comes to the publisher’s website in search of good content and they click on Adsense ad then Google pays money for every Click to the publisher.

Google pays publishers from the money that it is getting from advertisers. Advertisers pay Google for each click. The money paid by Google to publishers is 68% of what advertisers pay them and rest 32% Google takes away as commission.

To put it in simple way, if an advertiser pays Rs 100 to Google for one click on Adsense Ads by an online visitor then Google gives Rs 68 to the owner of the website on which ads are showing (publishers) and remaining Rs 32 Google takes away.

Thus, Google takes money from advertisers and gives large chunk of it to publishers and remaining keeps with itself.

Hence, it would be clear now, how Adwords and Adsense program are interlinked with each other.

Let us look at various ways of showing Adsense ads on a website:

  • Adsense for Content: Nothing but contextual advertisement
  • Adsense of Feeds: Ads will show up on feeds
  • Adsense of Search: Ads will come on search
  • Adsense for Domain: Place advertisements on domain names
  • Adsense of Video: Ads on YouTube Videos

Some terminologies that are commonly used in Google Adsense are:

  • CPC: Cost Per Click – The amount that publishers gets when visitors clicks on the Ads. It could be from 10 cents to $2 or even more.
  • CTR: Click Through Rate – How many visitors click on those ads. If 100 people came to your site and only one of them clicks then CTR is 1%, if 2 clicks then CTR 3%, if 3 clicks then 4%.
  • Views: Total number of impression blogger receives for his blog.
  • Visitors: How many people came to your blog.

Eligibility & Role of Publishers and Advertisers for Adsense & Adwords Respectively

Eligibility of Publishers and Advertisers

Not every publisher gets approval for Adsense program. Early rules for getting an approval for Adsense program were very relaxed but now Google has made it bit difficult.

You could read their term and conditions in details by going here.

I would only like to add that Google wants good content from publishers.

Advertisers have nothing to do with Adsense directly. They depend on Adwords program.

Coming to Advertisers, there is no eligibility for advertisers to use Adwords programs. Only thing they need is money to bid for keywords on daily basis. Google would show ads on the top depending upon the amount of money you are ready to pay Google. Compared to other advertisers if you pay more then Google would show your ads on the top.

So the eligibility is how much you can pay to Google.

Role of Publishers and Advertisers

Role of a publisher is to create content which is unique and relevant. They need to write content which solves the problem of online visitors. Creating great content has always been a great challenge. Moreover, if publishers create good content then in return they will be rewarded by Google.

Role of advertisers is very crucial. It is only because of them Google is running. If Google does not have advertisers then there would be no Adsense program.

Prime Users of Google Adsense – Demographics

Now we will talk about users of Adsense program. As you already know, its users are also called as publishers. Who are they? What is their Demographic? How many are they? How much they earn? These are few relevant questions that anyone would like to know.

Most of these publishers are young bloggers from around the world. Their age is anywhere in between 16 yrs old to 34 years old. They are very young and they love to do things which are different from mainstream.

Majority of these bloggers come from the urban parts of a particular country. Still it is very rare to find bloggers in rural part of a country. In India, these bloggers are mainly restricted to urban cities like New Delhi, Mumbai, Bangalore etc.

Their income differs as it depends upon the content. Usually a normal blogger makes $200 to $300 per month. A good blogger could make $800 to $1000 per month and top notch bloggers make $10,000 to $50,000 per month. Just check these AdSense earnings strategy.

100,000 bloggers join WordPress blogging platform daily. So you can get an idea how many they are?

Bloggers are mainly individuals who create content on their own. However, there are publishers which do not blog as individuals. They have a team of writers to produce content on regular basis. In fact, they employ hundreds of content writers and editors. These publishers make 10 to 20 times more than an individual blogger.

Their monthly income could run into millions of dollars.

Some examples are

  • Individual Bloggers – Problogger, Labnol etc
  • Publishing Houses – Mashable.com, TechCrunch.com. About.com, TimesofIndia  etc

Just check this link to know the Adsense secrets to triple your AdSense earnings

Gain for Publishers, Advertisers and Google

As I said earlier, publishers and advertisers alike benefit from Adsense program. And the Google itself is ultimate beneficiary of all this.

So, here we shall talk about their profits in greater detail.

Publishers

Publishers gain a lot from Google Adsense. If we talk of small publishers which are mainly bloggers then they are able to live a decent life as a result of money that they earn monthly.

In fact, these bloggers join blogging after they have left their regular 9 to 5 job & I one of the live example. You can read about my online career. These bloggers have so much confidence that after leaving their regular job they could make enough money for living. Moreover, there are individuals who begin their career as a blogger. It means, after graduation or high school they do not opt for a job but starts blogging.

Now, if we come to big publishers even they are gaining everything from Google Adsense. Apart for money that they make in millions every month, they are also able to build a brand of their own company.

With a solid brand these companies are able to reach-out their customers in an efficient manner.

Advertisers

Like publishers even advertisers benefit. The proof is that entire Adsense program runs on the advertiser’s money and publishers & Google itself earns from their money.

Hence, advertisers would only pour so much money if they get something out of it. Therefore, small business owners also benefit by selling their products to customers online.

Earlier, a small business owner was not able to reach out their customer’s, now with help of Adwords they could reach out to them very quickly.

Google

Finally, Google also benefits by taking 32% share from the amount paid by advertisers. Google sits between advertisers and publishers, so basically it takes away the 32% revenue in commission.

Thus Google is not just benefitting but generating hell lot of revenue from both programs Adwords as well Adsense.

All three, publishers, advertisers and Google gain from Adsense.

Other Competitors of Google Adsense Program or Alternatives for Adsense

Well! Google Adsense is not just one program when it comes to contextual advertisements. Adsense program is one of them.

So the question arises does Adsense faces competition from other programs in the market? The answer is yes, it does face some kind of competition from other contextual advertisement platforms.

Publishers and advertisers not always go for Adsense, at times they might give a try for other programs as well.

Some of the other programs on the line of Adsense are the following:

  1. Chitika
  2. Clicksor
  3. Kontera
  4. Adbrite
  5. BuySellAds
  6. eClickZ
  7. Amazon Associates
  8. Tribal Fusion etc
  9. Media.net
  10. Infolinks

To find more about these programs check – AdSense Alternatives

There are other ways of advertising like

1. Text Link Ads – You are paid for creating a link.

2. Infolinks – Here also you get money for creating a link that shows ads.

These programs may give a competition to Google Adsense. But it can be alternatives for publishers and advertisers both.

If publishers and advertisers for some reason do NOT like Adsense then they could try one of these programs mentioned above.

Hence, these programs give competition to Adsense but for publishers and advertisers they could be an alternative.

Why Google Adsense is the first choice for Publishers or Bloggers?

As we discussed Google faces stiff competition from other advertiser’s platform in the market. But even then Google Adsense is the first choice for bloggers.

So why publishers go only for Adsense program?

The first answer would be Google is the king on the Internet. Google dominates every other search network. Therefore, Google enjoys an ultimate authority. So, publishers or bloggers trust Google blindly.

Moreover, Google Adsense program is very easy to use and Google extends all its support that it can offer. If you have any doubt or problem related to putting ads or payments then you could reach Google without hesitation.

Google is always ready to help you.

Google now also allows placing other third party ads on your website, alternatives that we talked in last paragraph. Publishers can place ads from other programs along with Adsense ads and make more money.

In order to cut down the competition that Google faces from other platforms Google now allows ads from third party, earlier it was not allowed.

Google wants to ensure that publishers do not migrate to other platforms.

But the best part of Google that publishers like is Google are the best paymasters. Google delivers what it says. You get same amount that you earn on right time. So the pay check always reaches your home-address on-time.

Hence, these are few reasons why Adsense program is still preferred by bloggers to a large extent.

How Advertisers See Google Adsense Program?

Although advertisers do not have anything directly to do with Adsense but still this program affects them.

As we know Adsense and Adwords are interrelated. Advertiser will only benefit when his ads are placed on good content and we know content is always created by publishers.

Google has to place advertiser’s ads on the most relevant content so that an advertiser gets most out of it.

So an advertiser would always be interested how good publishers are creating content. If publishers are paid well from the side of Google then they would create good content eventually good content would help the advertiser’s business to grow.

Google Adsense in India and USA – A Comparison

Now we shall compare Google Adsense program in USA with India. How do publishers in India differ from their counterparts in USA? Is there any real difference?

Yes, there is a difference being publisher in India compared to USA. The first difference is the profit margins. In USA, publishers make 2 to 3 times more income than a publisher in India.

The cost per click (CPC) in USA is 4 times more than in India. For a click in USA you get $1 and in India a blogger gets only 20 cents. So blogger in USA makes more money even though the traffic or visitors coming to there blog is less than traffic coming in India.

Again the reason is simple in USA advertisers are willing to pay more. There an advertiser could be willing to pay $2 to Google for a click then publisher gets $1.36 and Google gets remaining.

But in India, advertisers pay only few rupees for a click. So the CPC in India is as less as 5 cents or 10 cents.

After all, USA is a developed economy so advertisers have more money to spend but India is still a growing economy so advertisers spend very less amount.

Hence, this is the big difference between Adsense users in USA and in India.

Top Successful Beneficiary of Google Adsense Program in India

Let us meet some successful Google Adsense publishers in India. They have become almost like an Internet celebrity. They could be inspiration for other bloggers in India.

  1. Amit Agarwal – Labnol.org
  2. Amit Bhawani – Amit Bhawani.com
  3. Arun Prabhudesai – Trak.in
  4. Jaspal Singh – SaveDelete.com

You can check top 10 bloggers in India for more ideas on such bloggers.

You can also check my latest income cheque from Google AdSense. You can see my name & an amount of Rs. 1,83,928/-. Its a monthly cheque & its for month January 2013.

online jobs income

Lack of Transparency from the Side of Google

We discussed good things about Google Adsense. But there is a flipside of this program. You could say a doubt that arises in every publisher’s mind.

Although Google openly declares that it gives 68% to publishers of what advertisers pay them and takes 32%. But Google do not tell how much advertiser is actually paying them for a Click.

Publishers really do not know how much advertisers actually paid to Google.

Google could be paying publishers less because it does not declares the money paid by advertisers.

For example, an advertiser is paying $5 for a Click to Google, so with an honest intention Google should pay $3.40 for a click to publisher and take only $1.60 with itself.

But it can happen that Google only pay less than $3.40 say $2.00 to publishers, hence taking away another $1.40.

The reason for this suspicion is because Google does not declare that advertiser actually paid it $5.

Therefore, this lack of transparency gives rise to suspicion. This could be flipside of Adsense program.

Abuse of Google Adsense

There are frivolous bloggers who abuse Adsense program from around the world. Out of shear greed they start clicking on their own ads.

It is so naïve to even think that a blogger could make money by clicking his ads. Google will come to know the blogger and terminate his Adsense account forever.

Google is very strict when it comes to showing ads. Publishers can only show 3 ads on their page. If they try to click on those ads or telling others to click then Google will consider it illegal and terminate your account permanently.

Using software and tailored content to show Adsense ads is also banned by Google but frivolous bloggers use such tricks and end up on the wrong side.

Criticism of Google Adsense

Google is criticized by many publishers from Asia for not paying them as much as it pays to publishers in USA.

Then bloggers criticized Google for banning their account for no specific reason.

Sometimes Google terminates their account without paying the threshold income of $100.

Google is also criticized for showing sexually explicit ads on websites.

But the most genuine criticism of Google Adsense is the lack of transparency that we discussed in last-to-last paragraph.

Future of Google Adsense Program and its Affect on Publishers

Finally, we shall talk about the future of Adsense program and how it affects publishers.

According to me, future of Adsense is great in USA and outside USA. As internet is growing more and more people are joining it. They are in search of good content that they could read.

Hence Adsense program will ensure that publishers create quality content because they would get right remuneration.

Moreover, Google’s revenue totally depends upon advertisers and to make them happy, Google needs to show their contextual ads on good content. So Google needs Adsense platform in order to do that.

Hence Adsense program is very essential for its own survival.

So, the future of Adsense is very bright for publishers as well as Adsense itself.

Thus, we conclude a concise but power-packed analysis of Google Adsense program.

Reader Interactions

Comments

  1. Anirban K says

    Hi , You are my favorite blogger! I think you are missed to write about click fraud/click bombing , I want to know how we can protect our blog from click bombing? Any suggesting from you will be a motivation form me! I read so many blog but i only trust you ….Please advice me on it.. 🙂

    Reply
  2. harpreet says

    Hi
    I want to start Google Adsense immediately.
    Requesting you to guide me as soon as possible.
    Waiting for your kind revert..

    harpreet

    Reply
  3. Jay Baisane says

    I am Jay from Surat. Thanks for giving information. It’s very helpful. But I want to know more about make money online. Please mention the site name which is trusted.

    Reply
  4. william lynch adrias says

    Hi
    I want to start Google Adsense immediately.
    Requesting you to guide me as soon as possible.

    Reply
    • Pritam Nagrale says

      Please contact us through contact form on our website for this.

  5. Sindhu says

    Hi
    I want to start Google Adsense immediately.
    Requesting you to guide me as soon as possible.
    Waiting for your kind revert..

    Sindhu

    Reply
  6. yoganandaKH says

    Thank you.
    Very Informative.

    Reply
  7. Kranthi says

    Hello Priya mam….!

    I am kranthi from adilabad. Thanks for giving information. It’s very helpful. But I want to know more about make money online. Please mention the site name which is trusted.

    Thank you very much

    Reply
  8. Csaba says

    What is an average pay by AdSense for blogging in Hungary? Or, if I blog in English, would that amount to the US average commission? I’ve really enjoyed your online money making articles! I’m a beginner and would appreciate your comments and advice.

    Reply
  9. Bhanu sri says

    Plz send information clearly to my mail that how could I join in Google AdSense program to earn money I am so interested and waiting reply me as soon as possible.

    Reply
  10. Babitha kaur says

    Hi,
    This babitha , am interested in doing easy and genuine job, please refer and train me for online clicking ad jobs , captcha. or adsense. if you train me i’ll give best.

    Reply
  11. Niladri Sekhar Basu says

    I want to start Adsense immediately.
    Requesting you to guide me as soon as possible.
    Waiting for your kind revert.

    Reply
  12. Yashpal Chauhan says

    Hello priya ,
    It sounds great that you shared in above artical.I am looking for these kind of unusual jobs from past one year. But i got nothing instead of money loss on sites.Can you please contact me personally on my e-mail address and tell me more about this adsence job…..
    .regards
    Yashpal

    Reply
  13. Koteswararao says

    great work sir, its really clear to understand what is what about adsence and AdWords. My self I want to start it but I don’t have any website or blogg. Will you help me in that way please…. And one more thing is I want to know about data entry jobs like form filling etc…. Will u send me that details to my email : [email protected]

    Regards
    koti.M

    Reply
  14. A Pandey says

    Plz send me more info and steps to follow. I am really thankful for such an inspirational write up.

    Reply
  15. Pushpa says

    I am interested to start adsense . Please advise. I tried somany online work but all made me despair. Pls help me

    Reply
  16. Muhammad Azam says

    Thanks sir

    Reply
  17. Muhammad Azam says

    Sir i am Pkistani , sir i wants to know detail about earning from this website, i am studend of bs mathematics i 3rd year and my parents are unable to pay my study cost , thats why i decided to earn online, please sir guide me ,and also tell me that how payment will be given to me thanks alot,,,,,,,,,,,,,,,,

    Reply
    • Pritam Nagrale says

      Blogging is the best way to earn extra income. You can use AdSense or affiliate marketing. You can get paid by direct bank transfer or by cheque.

  18. Rudraksha says

    Hi..
    I want make to mobile app and sell it but i don’t know that how to sell it …plz give me information about this.

    Reply
  19. Raisa says

    please priya tell me how I start working . I don’t have clear info about this work.

    Reply
    • Pritam Nagrale says

      You can download our free training for Google AdSense.

  20. joginder says

    priya madem.i want to do this job. but how can i start the work from this website.for this we need to help in first to start this job.plz send the details on my id and mobile phone 88661329280
    .and madem can u giveyourself mobile no. to help regarding this job.plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

    regards
    mr joginder
    computer opertor +01 year experience
    8866139280

    Reply
  21. SAJID says

    hi Priya
    please explain how to start google adsense with a complete video

    Reply
  22. Chandrakala says

    Hi Priya, I want to earn money through this googole adsense, am beginner , kindly help me to start with this .

    Reply
  23. R sudha says

    Hi priya, I saw ur Adsense guide. It is useful. I am just a beginner in this. I want to work from home and earn on online job. Thanks for the idea of Adsense.

    Reply
  24. abhijeet says

    i have hosted adsense account .. but google ads not showing ads on blogspot.

    i had normal adsense account before 2 years and earning was only 52$ then my account banned form google. but now its very difficult to get fully approved adsense account from google, i had 4-5 adsense account with same name.

    i really want to earn money from adsense. now i dont have any website.

    Reply
  25. Anil kumar says

    i work in jobs online in data entry work . typing please send information given.

    Registration me.
    but ………. not know
    details me

    Reply
  26. peter sardar says

    hiiii mam,
    can u plz help me to get started.

    Reply
  27. rajesh shah says

    I want to join ad sense program.

    kindly guide me

    Reply
  28. sangeetha says

    hi…
    your informations are really valuable….can u plz help me to start with the job?? can u mail me the procedures to start this job??plzz…….

    Reply
  29. karthick s says

    Hi i am looking for a online job i wish to join adSense what is the procedure that i should follow can u please assist me how to join please help me…….

    Reply
  30. rajneesh kumar says

    Respected brother or sister…
    I need your help.. I don’t have website.. I m fresh to this environment.. Pls guide me to earn money for my education.. I eager to do something.. What is the step by step procedure… Pls help me i m waiting for your valuable reply?????!!!!

    Reply
  31. vara prasad says

    hai priya,
    please tell mee the detailed full process of adsense ,,since I am new to this
    [email protected] or U can contact me :7799083870

    Reply
  32. vishalakshi says

    hi priya kindly please guide me to do the google adsense properly.

    Reply
  33. Sree says

    Hi,
    I dont have a blog,,
    Please help me out the procedure to earn with this Adsense.

    ___

    Thanks & Rgds
    sree

    Reply
  34. lavan says

    Respected brother or sister…
    I need your help.. I don’t have website.. I m fresh to this environment.. Pls guide me to earn money for my education.. I eager to do something.. What is the step by step procedure… Pls help me i m waiting for your valuable reply?????!!!!

    Reply
  35. shahin says

    thanks for info nut i dont have website
    can u tell me without website we do this or not
    if not then tell me how to do it
    thank u

    Reply
  36. sneh says

    I have a blog since 2011, I am usually posting my drawings,paintings and photographies…….Here I learn that you have to “WRITE” something useful in your blog. Is it necessary to WRITE………while I get approximatly 50 views daily without even posting from months.
    please tell me…….can I apply adsense in my blog????

    Reply
    • Pritam Nagrale says

      Yes, you can try to apply for AdSense.

  37. John says

    Hi friend, I want to earn money through online. I have 5 years experience in KPO,BPO. I have worked web research, mortgage research and data entry. Can you tell me how to earn money through online or this site. my mail id – [email protected]

    Reply
  38. sunita says

    Thank you for your adsense info. your the site looks good will be interested to join

    Reply
  39. Latha says

    Priya can you review my website and let me know your thoughts. Excellent article and does adsense work in 2014?

    Reply
    • Priya N says

      Hi Latha,
      I have seen your website & you really have good content. In fact when I started blogging at Technocian.com, I was writing about the same topics. But even after getting some good traffic on my blog, I was not able to monetize my website properly.
      So just wanted to know if you are making decent money from your blog. If not, then you need to think strongly on this point.

  40. Koushik Ghosh says

    Hi,
    I have got your program. But still i haven’t got how to start. And how should i pay ? And i want to know about data entry jobs and survey jobs details.

    Reply
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I am Pritam Nagrale, Founder of MoneyConnexion. I have been making money online since 2004. I started blogging in 2009 & made more than one million US dollar through blogging.

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