Like any other business, you will need to do promotions for your online business for many reasons. Marketing is the lifeblood of any type of business because it is the process of telling people about your online business and what you are offering.
Imagine if you have your product or service ready for a customer, but you never tell anyone about it. Do you think any customer will contact you or walk through the door of your business? Very likely not!
There are many people who cringed at the idea of doing marketing. They are only interested to create their products and doing their work but not the marketing process of it, as many have gotten a wrong impression of marketing and salespeople.
Confidence is another factor causing people to stay away from marketing because putting themselves out there and approaching people poses a high chance of getting rejected.
For online business owners, digital marketing is often thought to require a large lump of money. As most online businesses are small, owners are usually not ready to invest such a significant amount of money for the uncertainty of marketing.
Below are some inexpensive ways to market your online business without breaking the bank.
Get a Business Website
The first thing you can do to get more exposure is to put your business online. People from all over the world are online, and when you have a website, you are letting people from all over the world know about your business.
The internet is a much more potent marketing tool than traditional printed Media that only reaches a limited amount of people. You can hire a professional to create a ten pages website for under $200. You can find freelancers on Fiverr or Upwork to create a website for you. But if you have time, you can create a professional website for yourself in 30 minutes.
Social Media Presence
Listing your website on social media is another way to promote your business online. You can create a Facebook and Instagram page to build your audience on this platform. It will help you in branding and getting good traffic to your business. LinkedIn and Pinterest are other platforms that can help you to get more exposure.
Creating a business strategy
The next step is to strategize your way to the internet limelight. You don't need to be all over the internet, but you need to be there to target potential customers for your business.
The way you can do so is to optimize your website to rank at the top for search results that describe or relate to your business, and you can also find a targeted community or group of people who are likely to use your products or services at websites that they are usually at.
Another way is to use content marketing to inform people about your business. Share helpful tips and help your potential customers to solve their problems. Many business owners are stingy in providing free help because they think customers would then expect free solutions than paid ones.
You can offer your help strategically, such as helping them solve more minor problems and then introducing them to your business and what other products and services you offer. Providing free help is a way to get your foot through the door without being pushy and also helps your business gain customers' trust.
Blogging and Email Newsletter
You can also utilize blogs and newsletters to get attention and grow your list of potential leads who may buy from you later. Capturing the contact information of people who have visited your site is essential. Potential customers may not be ready to buy, but after you have captured their contact information, you can update them on your future products. Who knows, they may purchase your new products.
There are many more tools both paid and free online that you can use to market your online business. You don't need to know all but to test and keep methods that work best for your business. Once you get hold of methods that work, it can help provide a consistent revenue stream for your business.