MLM is not an easy business & more than 70% of people don’t earn a single cheque in their entire MLM career. Only 3% of the people make it big in any MLM company & the rest of the 27% people make a normal living from this business.
You need to do something different to get included in the 3% of the people. You must have qualities like a leader & a willingness to do something different. Another important part of success in MLM or any other business is the ability to promote your business.
If you have just started your MLM business & want to join your friends & relatives first, then I have written a very useful article here that will show you how to make your MLM business successful through known people.
But once you have shown your business to each & every known people in your circle, you will be left with these choices-
- Just give up because you didn't get a good response from your friends & relatives.
- You have joined a good network, but your network members are not able to add more members.
- You have a good team & most of your team members are very active & there is good scope in the future.
In all these situations, you need to promote your MLM business further so that you can add more & more new members to your team.
There will be two advantages of promoting your business further to the unknown world. First, you are continuously getting hundreds of direct referrals & even if you get a few people who are self-motivated, they can grow your network like anything. The second advantage is you can add your referral under your inactive members so that they will get motivated & some of them become active.
So here are some of the simple ways to promote your MLM business online & offline:
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Online Ways to Promote MLM Business
Although I have used both methods, but I like the online method more than the offline one because of its reach. You can take your network internationally through this method.
Here are the best ways you can promote your business online:
1. Creating a website or a blog
I know most of the MLM networkers who are reading this article don’t have the idea of creating a website & they will try to ignore this promotional method but trust me, this is much easier than your thought.
If you spend some time getting the idea of creating a website & doing some SEO, you can get high-quality leads from all over the world.
Millions of people all over the world search Google for checking reviews & other details of MLM companies. You need to optimize your website in such a way that your website appears on the first page of Google for many of such keywords.
This way, people will visit your website and read about your MLM company & if they like it, they will contact you for further details.
You can refer to this article to create a high-quality website & if you want to know about search engine optimization, then check this article.
2. Promote through Comments & Forums on MLM topics
This is another best way to promote your MLM business. You need to find blogs who has written articles on MLM & network marketing. You need to leave a good comment along with your company details & contact number so that others can see this & contact you.
You can see one of my articles on top MLM companies here where I have received more than 450 comments. Many people try to promote their MLM companies through the comment section. So this way, you can search Google with different keywords on MLM & leave your comments on the site you find through search.
Another way of promoting online is through MLM forums. There are hundreds of high-traffic forums on network marketing. You can search Google with keywords like MLM forums or network marketing forums.
You can join these forums & contribute to questions & answers. You can promote your MLM companies either through the signature link or in the question-answers.
3. Promote your MLM business through the Facebook page
You can create a Facebook page with the name of your MLM company. Then you need to promote your Facebook page so that people Like your Facebook page, and become fans & in the future, your customer.
Use this link to create a Facebook page. You can also choose a vanity ULR for your Facebook page so that it looks clean, like Facebook.com/MyMLMCompany, instead of a very long URL.
You should use a professional profile photo & cover picture so that your FB page looks professional. You need to update your page daily with MLM news in the world or news about your company, new updates, reward structure, motivation stories in your company, etc. so that your fans will be engaged with your FB page.
You can also use a paid feature of Facebook advertising. You can get thousands of potential fans for just a few thousand rupees.
More FB fans mean more conversions.
4. Google AdWords
This is one of the best methods if you have investment to promote your MLM business. You need to create a Google AdWords account, make the payment either by credit card or net banking & then create your ad.
Within minutes, your ad will appear on the first page of Google with all the potential keywords. You will receive quality traffic on your website & your network can grow at a very fast speed.
You must read the story of Yogesh Srivastav, who is working part time in Bangalore & earning a full-time income from MLM by promoting through Google AdWords.
This option alone can grow your network very fast if used properly.
So these are some of the best ways to promote an MLM company online.
Offline ways to Promote an MLM Business
Now check some of the best ways you can promote your business through offline methods-
1. Pamphlet Distribution
This is one of the most effective & cheap methods of promoting your MLM business. I have used this method number of times to promote my business & always got good responses without much investment.
There are a number of ways you can use this method, as given below:-
a. Through Newspaper:- You can design 4×6 inches pamphlets & contact major newspaper vendors in your area. They can insert your pamphlets in every single newspaper & distribute them to all their customers.
You need to make sure that delivery boys insert only one ad pamphlet in one newspaper. If you are not present at the time of inserting your ad, they can insert multiple pamphlets in one newspaper & so your ad will not reach all the people.
b. Distributing at Crowded Place: I don’t need to tell you which area in your city is always crowded. You just need to hire a local boy to distribute your pamphlets personally to each & every person in the crowded place in your city.
You can use this method on a daily basis because you will always get new people in the crowd. To make it cheaper, you can reduce the size of your ad to 2×3 inches.
c. Distribute in building apartments: Gone are the days when 7 floors+ buildings were found in only metro cities. Now you can find buildings with dozens or even hundreds of apartments.
Here your target is letterboxes located in these buildings. Either you can drop your advertisements or hire someone to drop your pamphlets in the letter boxes.
You can also stick your advertisement near the building lifts or inside the lift so that each & every person who uses the lift can see your advertisement.
Always ask the permission of the society manager before doing this.
2. Newspaper ad
Although this is costly but is also one of the most effective ways to promote your MLM business. Display ads are too costly & not affordable at the initial stage so you can place the ads in the classified section.
You can create an attractive 4 or 5 lines advertisement & place your ad in newspaper classified ads. The most targeted categories in newspapers for MLM business are ‘work from home’, ‘business offer’, or ‘part-time jobs’.
Here is the list of some of the top newspapers in India-
- Times of India
- Hindustan Times
- The Hindu
- Deccan Chronicle
- Dainik Bhaskar
- Punjab Kesri
- Indian Express
- Rajasthan Patrika
- The Hitvada
- Navbharat Times
- DNA
And many more local & regional newspapers. You can target as per your city.
Try to start with one newspaper in your city only. If you get a good response, you can use other newspapers & target other big cities.
Tip: If you directly deal with the newspaper then you can get a better deal. Also, don’t forget to take the advantage of discount schemes going on for multiple ad insertions.
3. Poster Ads
You can create A3 or A4 size poster ads & stick your poster on the walls of the main areas in the city. You need to make sure that the place where you are sticking your advertisement is not objectionable. If so, you can take the permission of local authorities.
People try to remove or tear the poster so you need to make sure that your advertisement is stuck properly & the paper quality is good.
4. Auto & Taxi Ads
I know you understood how to promote through this method by just reading the headline. This is really an effective & cheap method. You can talk to a few of the auto & taxi drivers (even the rickshaw puller) & tell them you are ready to pay them a monthly fixed amount for placing their ad on their autos & taxis.
Because they travel all over the city, your business can be viewed by thousands of people every day. Try to stick the ad on the most visible place of their taxis.
Local Cable advertisement
Giving ads on local cable is also a good way to promote your business. Local cable ad is very cheap & they can run your advertisement on the local channel of your cable TV.
Many people including me have used these online & offline methods & found it a very successful way to promote your MLM or even any other business.
If you have experienced any of this, then do share your thoughts on this.
FAQ
What is an MLM company?
MLM, or Multi-Level Marketing, is a business model in which a company sells products or services through a network of independent distributors who are incentivized to recruit additional members, creating a hierarchical structure where each member earns a commission on their own sales and those of the members they recruit. MLM companies have been controversial in the past, with some critics arguing that they are a form of a pyramid scheme, but not all MLM companies are pyramid schemes. It's important to thoroughly research an MLM company before joining or investing and to be aware of the potential risks involved, also to consider your own motivations for joining an MLM.
How do you attract clients quickly in MLM?
Some of the top ways to attract clients quickly in MLM are by networking and attending events to expand your network, identifying and targeting potential leads, building a strong personal brand, encouraging referrals from existing customers, utilizing your own network, attending community and industry events, use online marketing strategies, provide value to potential clients, be persistent and comply with laws, etc.
How to find the first client as a beginner in MLM?
To find your first client in MLM, leverage your personal network, attend networking events, use social media, offer a free consultation, join a mentorship program, create a referral program and be persistent. Understand your target market and have a solid sales strategy. Building trust and relationships with potential clients is key to success.
How does an MLM work?
MLM (Multi-Level Marketing) is a business model where individuals (distributors) can earn money by recruiting new members to the company and earning a percentage of the sales made by those members. The key to success in an MLM is to build a large network of recruits, but it is also a controversial business model, often criticized for being a pyramid scheme and overvaluing products. It's important to thoroughly research the company and its products, and have realistic expectations about the earning potential before joining an MLM.
Pritam Nagrale, a digital marketer and Generative AI enthusiast, embarked on his journey with affiliate marketing in 2004. With over 14 years of blogging, he has turned his passion into a fortune, profoundly impacting the digital landscape. Through his expertise, Pritam has guided thousands to monetize online and achieve their dreams, establishing himself as a beacon for aspiring digital entrepreneurs.
