Do you have an Adsense Account? If your answer is no, then you might need to worry.
If you have not tried yet for an account then it is ok. However if you have sent the request for an approval and Google had rejected it then you have to think what is wrong with your blog or website.
Earlier getting an approval from Google was quite easy. I mean to say 5 years back the terms and conditions were pretty relaxed. Just like you create a Gmail account & there is no approval needed to get a Gmail account, there was no need for getting an approval for AdSense. Creating an AdSense account was instant.
However, now Google has become very stringent when it comes to approving an Adsense account. If you want to make money with Adsense then you need to be very serious about blogging and all other its aspects.
I remember when I first time applied for an ad sense account I was rejected. It was in 2009. I know many people whose blogs are still not accepted by Google for an Adsense account.
But after doing some research and hard work, I changed the way my blog was designed. I tweaked a lot and finally got an approval from AdSense.
It took at least 6 months to work on my blog before I got the approval. But Google has become more strict than in 2009 for Adsense approval.
I have jot down a list of reasons because of which you might not getting approved by the Google.
Here are they-
1. Domain of the Website
The first and foremost thing that you have to consider is the domain name for your blog and website. It is recommended to take .com over any other domain type.
If you are taking .in, .co, .tv then Google might take notice of it. However as a new blogger it is suggested that you have a domain with .com. Then next thing is the EMD or exact match domain.
You must avoid choosing a domain name that exactly matches your blog’s niche or title. In recent years SEO experts have noticed that Google had penalized EMD websites.
Hence, EMD are not good for SEO purposes. So keep domain name simple and close to your niche but don’t make it exactly similar.
2. Domain Age
If you are a new blogger who just purchased a domain & hosting then as per the Google’s policy, you have to wait for 6 months to get the approval. It means your domain age should be more than 6 months (specially in India) before you are eligible to apply for AdSense.
But this is not always true. No one can’t wait for 6 months. I have seen many of my students has got the approval with in 1-3 months of starting their blog.
3. Website Design
Next important factor that is an obstacle for getting an Adsense account is the design of your website. Bloggers usually complicate the design of their blog.
Your design must be simple and not cluttered with fancy gadgets or widgets. The most important thing is the navigation of your blog. Google would see to it that the navigation of your blog is intuitive to your readers.
Moreover, do not use codes which are malicious and done for SEO purposes. Choose the templates and other design features which are simple.
In simpler words, I want to say don’t try to trick Google.
4. Content – Quality & Quantity
The third factor why Google is not approving your Adsense account is the content of your blog.
See, you cannot have one or two pages on your website and expect Google to approve your account. Google needs content which is new and people would love to read it.
Next, do not copy content and put on your website. You need original or unique content and that too in good quantity.
Therefore, you have to post daily on your blog. Only then you could expect Google to approve your Adsense account.
Hence, quality and quantity of content both are important for an approval here.
5. Number of Visitors
The fourth factor for getting your account approved is the number of visitors. You need to get some visitors on to your blogs.
Yes, you cannot get thousands of visitors while you have just started your blog. However, Google expects some movement in your blog.
You have to get at least 100 to 200 visitors daily to read your blog. If your blog is not getting any visits then Google would definitely turn down your Adsense account approval.
So try to get at least few visitors before you apply for an approval. Well! In our days it was quite easier.
Earlier it was OK to overlook these pages on the website. However, now Google takes them seriously.
If you’ve not incorporated both of these pages into your blog then this could be a reason for Google to reject your application for Adsense account.
Every new blogger must have these pages. Both of these pages help to establish your credibility that you are a genuine person out there.
Hence, Google takes it very seriously. So have a well written About Me page and you would get an approval from Google.
7. Age Verification and Home Address
This is a trivia however still an important thing for Google. You must be above 18 before you apply for the Adsense account.
Although, Google is not going to come to your home and verify it but you should be above 18. Next is the address of your home.
You must know that there is only one account for one address. Hence you cannot have two accounts running on one address.
So keep this in mind and give right address before you apply for approval.
8. Type of Content
Earlier we mentioned about the quality and quantity of the content. However, you also need to know that Google does not except every kind of content.
If you are blogging on content which is sexually explicit like pornography, selling products which promote drugs or alcoholism, hate and violence towards other race, religion, community or country then Google would definitely turn down your blog for Adsense.
You could have a blog on all these things but you will never get ads from Google to show on your blog. Therefore, do not blog about things which might get you a lot of visitors quickly but you will not have an Adsense account to make money out of it.
9. Genuine or Paid Traffic
Next, big reason why Google has not approved your account yet is paid traffic. Google does not like paid traffic. In fact, Google would slap you if your traffic is paid.
You cannot pay to an online company like PTC sites for getting the traffic on to your new blog. Traffic that you generate on your blog must be genuine and build slowly.
If you use black hat SEO methods then Google is not going to approve your blog for an Adsense account. A genuine traffic is the one which you get over the period of time very slowly through organic searches.
Therefore, you have to make a distinction between Genuine and paid traffic.
10. Other Ads Network
You need to be very careful about ads from other networks. Although Google does allow you to place ads from other networks but if you are a new blogger and applying for Adsense account for the first time then you should not place ads from other networks.
Your website or blog should be free from ads of other networks. It will help Google to approve your account quickly otherwise Google might turn down your request.
After Adsense account approval you would be free to place ads from other networks.
11. Adsense Policy
Before applying for an approval you must have read Google’s Adsense policy entirely. You must be familiar with Google’s every terms and conditions.
You need to implement all of these conditions in to your blog. Therefore, I recommend you to read Google’s Adsense Policy completely before you apply for an approval.
Yes, I know it is tiresome to read however you must do it.
12. Content Against US National Interest
Finally, the last reason that might piss off Google would be content that is written against US and its national Interest.
I would love to give an example. Few years back I wrote a blog post about how US is helping Israel to take down Iran’s nuclear program.
Although, there was nothing in the blog against the US national interest but Google refused to show ads on that particular post.
It is because my Adsense account was already approved and ads were showing on all other blog posts but on this particular post, ads were not showing.
Hence, there is a lesson for a new blogger that you should not have content which is targeting US and its national interest.
So these were 12 reasons why you might not be eligible for an Adsense account. If you work on these 12 reasons then you could get an approval from Google very easily.