Whether you are a blogger or a business owner looking for an online presence, one of the most important thing you need to consider for your website is hosting.
One of the biggest aspects of setting up a web presence is the quality of the website hosting service you are able to secure.
Unfortunately, when people are initially planning their site, they put much more focus on design, content, and SEO strategy, when in reality the hosting should come before any of them.
This can lead to sites not fulfilling their potential, or even being blacklisted from search results if they find themselves on shared servers that are also filled with spam and hacker sites.
Like any online service, your site will only ever be as good as the people who work on your behalf.
Remember, if it all goes wrong, it will be your reputation that suffers, no-one is going to give any credibility to pleads that ‘it was down to my host provider.’
We looked at the five biggest considerations you should make before ‘getting into bed’ with a host service provider, and why each is so important to you.
While a 100% uptime guarantee is advertised by many, the likelihood is that this is either wholly unrealistic, or a con in some way.
Most companies will offer 99.9%, which is achievable and to be expected, especially as your site will not likely be down at times when you have lots of traffic heading to it.
For your reference, a 99.9% uptime guarantee means that your site will only be down for around a minute each day, on average, which is clearly an exceptional performance.
Ensure that your host company will compensate you should this not be met.
Not too far behind the uptime is the loading speed of your pages, which can be detrimental both in terms of physical visitors as well as with search results, which then obviously turns full circle into impacting the number of visitors once again.
If you have a good budget & if you want the best bandwidth performance, you should avoid shared servers & instead going for VPS hosting solutions or a 100% dedicated server to get what you need.
Where servers are based is often a factor that is not considered, but with more hosting companies keeping their servers in obscure countries where their costs are minimal, it is always worth checking out.
Cloud hosting will emerge as a real force in the industry from last 2 years, so it may be worth checking out that option before sourcing host servers in an expensive location.
This factor will only come into play if you are using a lot of applications and widgets on your website, as they will impact directly on the loading time.
If you want to go all out and dazzle with your site, then go for dedicated hosting so that you can incorporate whatever you want into your design.
Be more careful if you are using shared or VPS servers, as you could soon find your site, not to mention other people’s, crippled by your complex content.
Finding out the reputation of any potential host could be the most important thing you do, as testimonials and other feedback will help you to make a decision, and importantly assist you in avoiding the less reputable businesses that are unfortunately waiting to prey on you.
Look for a web host that is open, honest, and has a great reputation both with clients and within the industry. A failure to do so would be looking for trouble.
Ensure that you get the best web hosting package possible, and this will help your site translate into great search results, performance, and revenues for your business & blog for months and years to come.